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PostHeaderIcon Hostess Cupcakes Celebrate 90 years as America's Favorite Cupcake

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CupCakes – The Captain of Them All Call it a cupcake caper: mystery surrounds who “invented” the original Hostess Cup Cake in 1919, although it was baking executive D.R. “Doc” Rice, who, in 1950 added the signature seven squiggles and vanilla-crème filling – a move that created the best selling snack cake in history.

As the vintage slogan said, “You get a big delight in every bite.” Florida resident Suzanne Rutland clearly agrees. She’s reportedly eaten more tha 50,000 Hostess Cup Cakes, as many as four per day since her early childhood when she founded a Hostess Cup Cake Club. “Creamy” was the secret password.

“We all have things that we love and can’t live without,” she said. “Some people need their coffee each morning. I need my Hostess Cup Cakes!”

While it’s hard to improve on perfection, consumers have been able to sink their teeth into a few twists on the original over the years, including the popular Golden Cup Cakes, which debuted in 1999.

HOSTESS® CUPCAKES CELEBRATE 90 YEARS AS AMERICA’S FAVORITE CUPCAKE

FIRST CUPCAKE BAKED IN 1919; FAMOUS “SQUIGGLES”

INTRODUCED ALMOST 30 YEARS LATER

Irving, TX – Hostess® is proudly celebrating 90 sweet years of the brand’s iconic squiggle-topped cupcake – the best selling snack cake in history.  For almost a century, the delicious icing, freshly baked cake and signature vanilla-crème filling of Hostess CupCakes have made this treat one of America’s favorite snacks generation after generation.

  • Call it a cupcake caper. Mystery surrounds who “invented” the original Hostess CupCake in 1919, however, we know it was baking executive D.R. “Doc” Rice who, more than 30 years later in 1950, added the signature seven squiggles and vanilla-crème filling. While others have tried to capitalize on the popularity of this ubiquitous decoration, the squiggle – which features seven loops on every cupcake – is unmistakably Hostess.
  • Hostess CupCakes are the best selling snack cakes in history.  And it’s the Hostess CupCake – not the Hostess Twinkie® – that holds the spot as the best selling Hostess snack cake year after year
  • Americans eat more than 600 million Hostess CupCakes every year.
  • One of America’s BBQ capitals has a sweet spot for Hostess CupCakes.  Residents of Memphis, Tennessee eat the most Hostess CupCakes per capita of any city across the country followed by:
    • St. Louis
    • Cincinnati
    • Las Vegas
    • Louisville
  • While it’s hard to improve on perfection, consumers have been able to sink their teeth into a few twists on the original over the years, including the popular Golden CupCakes, which debuted in 1999.  Hostess also offers seasonal themed cup cakes including “Baseballs” in the spring – cup cakes with vanilla icing and red-swirl “stitching.”
  • Captain CupCake, who was introduced in the 1970s, is one of several Hostess snack “mascots” along with everyone’s favorite cowboy, Twinkie the Kid.
  • The original Hostess CupCake slogan was “You get a big delight in every bite!”

For more information about Hostess products visit www.hostesscakes.com

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No Responses to “Hostess Cupcakes Celebrate 90 years as America's Favorite Cupcake”

  • Virginia says:

    We love the baseballs that come out in the spring! Are you planning on making them again this Spring 2010? My pregnant daughter is craving them tonight. She is so sad they are only available in the Spring! Ha!

  • FRank Gayeski says:

    What was the actual tag name of the hostess cup cake that had the 7 swiggly frosting on iots top ? IE the yellow banna shape cake was called the twinkie”

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