Disclosure: This is a post written by me and any opinions expressed are my own. I may or may not have received compensation for my services.
The Catalogue app by TheFind is a free and new way to browse through all your favorite store catalogs available for iPad, Kindle Fire and Android (large screen) phones. At any time, there are roughly 95 catalog merchants featuring 175-200 issues inside the app including fashion, beauty, home, kids and more. Catalogue is frequently ranked as the #1 most popular app on iTunes – – in the new “Catalogs” category. With approximately 1 million downloads, Catalogue is also the most downloaded catalog app, and the only catalog shopping app available on Kindle Fire.
Unlike traditional catalogs, Catalogue consumers can pull together their own personal favorites from various brands into one location, check local store availability, take a peek at the retailers sale emails and, “using Camera View”, can even see how an item would look in their own home.
Responding to the growing presence of tablets in the hands of shoppers, well known brands and retailers have been quick to get on board. The team at TheFind works directly with major retailers such as Nordstrom, Sur la Table, Toys Dillard’s, J.Crew, Crate & Barrel, Best Buy (weekly circulars), Williams-Sonoma, Barneys New York, Sephora and more than ninety others ranging from children’s clothes to furniture, electronics and even seasonal favorites. Catalogue has access to the same content and deals as the print catalogs the moment they are available, and can often get it in front of the consumer much faster than waiting for it to arrive in the mail and without the clutter of unwanted junk mail.
Available on the iPad only, users can use the camera view function to help visualize how items from a specific catalog can fit into your living space. As the item is selected, the iPad’s camera places the item anywhere within the room where it can be scaled and moved. The image can then be shared with friends via Facebook or email.
Catalogue also features store email that allows the user to obtain the most recent deals and promotions put out by the brand. News and upcoming events are also collated conveniently inside the app.
Catalogue offers a “green” alternative to the classic catalog shopping:
• 5.6 million tons of catalogs and other direct mail advertisements end up in U.S. landfills annually.
• The average American household receives unsolicited junk mail equal to 1.5 trees every year—more than 100 million trees for all U.S. households combined.
• 44 percent of junk mail is thrown away unopened, but only half that much junk mail (22 percent) is recycled.
• Americans pay $370 million annually to dispose of junk mail that doesn’t get recycled.
• On average, Americans spend 8 months opening junk mail in the course of their lives.
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